This year the Fiesta Stock Horse Show and Rodeo was proud to welcome the Professional Bull Riders (PBR) performing as part of the PBR Challenger Tour Series. The Earl Warren Show grounds which only holds 2,700 people means every seat is a great seat - an intimate experience. Professional Bull Riding will return to the Fiesta Rodeo on July 31st, 2008.

The rules are simple. Place a wiry 150-pound cowboy on the back of a hulking, snorting temperamental 2,000 pound bull and see if he can ride the beast for an eternal eight seconds...with one hand strapped to the massive bull.

Headquartered in Colorado Springs, Colorado, the Professional Bull Riders (PBR) was created in 1992 when a group of 20 bull riders broke away from the traditional rodeo scene and decided to start a circuit for bull riders only. They felt that, as the most popular event in a rodeo, bull riding deserved to be in the limelight and could easily stand alone. Each rider invested a hard-earned $1,000, a few of them borrowing from family and friends, to start the PBR. Today the PBR is still owned by its athletes and is the only professional sport able to make such a claim. In 2003, the PBR celebrated its 10th Anniversary and relished the title of the fastest growing extreme sport in the country. "The PBR is very proud of its first 10 years in existence, but we are certainly excited about all of the possibilities the next ten years have in store." said PBR CEO Randy Bernard."

Professional Bull Riding is a fierce, rough, and grueling sport with roots deep in American culture. It's America's original extreme sport. The PBR has turned it into a captivating, dangerous, on-the-edge-of-your-seat sporting event, with the best riders and bulls in the world.